Better Normal Ltd
We gather insights to inform impactful innovation.
Focusing on people and collaboration, we help organisations successfully navigate change and integrate an innovation strategy by identifying and delivering new initiatives that truly matter for them and their customers.
We add value to the products and services that people buy, use and experience by discovering and prioritising:
• the needs, ambitions and frustrations of the individuals,
• the strengths, challenges and objectives of the relevant organisations,
• the context, conditions and trends affecting the market
… and the technologies that may re-frame it all.
66% of business leaders recognise the importance of innovation to grow, but only 24% believe they have the skills in-house to successfully leverage innovation. We aim to dramatically increase both those numbers.